Eye-catching, minimalist, functional – on the occasion of the 100th anniversary of the Bauhaus, the 99designs creative platform redesigned the logos of Adidas, BMW, Netflix, Lego and more.
100 years ago, Walter Gropius founded a school for design in Weimar, which, despite its short lifespan of just fourteen years, was to characterize the aesthetics of the 20th and 21st century – Bauhaus. The so-called Bauhaus style is based on the principles of pragmatics (Form follows Function) and impresses with simple, geometric forms, functionality and simple beauty.
99designs opened a competition asking designers to reimagine famous logos in Bauhaus style. Each design has been produced in the style of the German design school, characterised by its minimalist approach and use of primary colors.
“As early evangelists of minimalism, Bauhaus artists and designers ascribed to a ‘less is more’ aesthetic, adopting a go-to palette of primary colours and reducing imagery down to its bare essentials,” said 99designs. “They tore up the rule book when it came to typography – they were among the first to set type vertically and diagonally – and following hot on the heels of cubism, incorporated an unbridled enthusiasm for geometry in their work,” explained the platform.
All pieces carry a geometric, simple design — one filled with vertical and horizontal typography and minimal color palette. “This project really demonstrates the long-lasting, global impact that Bauhaus has had on artists all over the world,” Patrick Llewellyn, CEO of 99designs said. “The work featured has been created by designers in more than 10 countries from Argentina, Guatemala and the US, to Russia, Latvia and the UK.”
Continuing to discuss the movement, which occurred as the world was undergoing a mass technological change, Llewellyn added, “It’s easy to draw parallels with people’s anxiety around things like automation and artificial intelligence today, but it’s inspiring to see how technology can bring together a global community of creative talent and demonstrate how the timeless principles of Bauhaus design still resonate today.”
Walter Gropius himself once declared: “Only perfect harmony in both the technical purpose and in the proportions of the forms can bring beauty.” And he did not seem to be wrong, because the Bauhaus style enjoys great popularity to this day.