The Bugatti “La Voiture Noire” costs 16,7 million euros! Thus, the new one of a kind, designed and built for a Bugatti enthusiast, is more than three times as expensive as the limited edition Bugatti Divo, costing about six times as much as a “normal” Chiron.
The Geneva Motor Show is always good for a jaw-dropping moment, and this year’s belonged to French marque Bugatti. The automotive couturier to the global elite is rolling out a spectacular car that will undoubtedly hold pride of place in collections for decades to come. And one also happens to be, according to Bugatti, the highest-priced new vehicle in history. Kicking the Rolls-Royce Sweptail off its throne, which had a price of 11,5 million euros.
“La Voiture Noire” means “the black car” and is a tribute to the legendary Bugatti Type 57 SC Atlantic “La Voiture Noire”. Between 1936 and 1938, only four Atlantic were built – each of them virtually priceless. In 2010, an Atlantic was auctioned for the equivalent of 26 million euros, the current value is expected to be even higher. This makes Atlantic one of the most expensive cars in the world, number four is now owned by fashion designer and car collector Ralph Lauren. The second Atlantic built also had the nickname “La Voiture Noire” and belonged to Jean Bugatti, eldest son of founder Ettore. But the Atlantic has been missing for more than 80 years – should it ever reappear, the Type 57 SC Atlantic “La Voiture Noire” could be worth over 100 million euros. Compared to this, the hand-built new edition with a price of over 16 million is actually a bargain.
“La Voiture Noire is the automotive equivalent of the Amber Room,” says Etienne Salomé, telling how the black beauty on four wheels was loaded onto a train in 1940. Bugatti then relocated his company fleeing the Germans from the occupied Molsheim to the free Bordeaux. But on the way to exile, the trail of the car is lost.
Salomé is a designer at the Bugatti brand, which is now based in the VW Group, and has buried itself deeply in the history of the Atlantic in recent months. He finally fulfilled a very special mission: For a customer who was unspecified, he was to design a modern interpretation of the black myth that is now celebrating its world premiere at the Geneva Motor Show.
“Every single component has been handcrafted and the carbon fibre body has a deep black gloss only interrupted by the ultrafine fibre structure. This is a material that has been handled perfectly,” says Salomé. “We worked long and hard on this design until was nothing that we could improve. For us, the coupé represents the perfect form with a perfect finish.” The car features a one-of-a-kind 16-cylinder engine, delivering so much power that the car packs a mind-numbing six tailpipes. The La Voiture Noire not only is a symbol of Bugatti’s 110-year-old legacy of superior carmaking and fine engineering, but it also is a testament to Bugatti’s exclusivity.