Burberry’s new creative director Riccardo Tisci has revealed a brand new logo and monogram for the renowned British fashion house, developed by Peter Saville Studio. The reveal comes ahead of Tisci’s very first runway show for Burberry during London Fashion Week in September.
Riccardo Tisci is revamping the graphic identity of the British fashion house and bringing it into modern times. He has just unveiled the updated new logo design for Burberry on Instagram — the first update in decades.
Burberry is looking back to its vast archives for a new “Thomas Burberry” monogram print. Named after the label’s founder, the new monogram was introduced via a number of emails between graphic designer Peter Saville and Tisci. The design and style features the interlocking initials of the house’s founder, in shades of red and honey. The fresh new visual identity arrives five months after Tisci took the creative helm at Burberry, replacing Christopher Bailey.
Luxury brands are going back to logos and monogram prints. Gucci creative director Alessandro Michele resurrected the brand’s interlocking G motif from the brand’s 1980s heyday, reinterpreting it for a younger, modern audience by adorning it with flowers or combining it with cartoonish motifs. Fendi, too, has been reviving its black and brown double ‘F’ logo print across its clothing and accessories.
The logo and monogram print will begin appearing across all of Burberry’s channels and in a new advertising campaign from Thursday.