Microsoft announced that its new Adaptive Controller for those who have limited mobility will even feature accessible product packaging to make certain players can easily unbox the product with minimal fuss.
When the Xbox team at Microsoft first unveiled the Xbox Adaptive Controller back in May, the design received applause from the gaming community. The fact that a leading gaming hardware manufacturer was directly addressing the requirements of disabled gamers with revolutionary product design was a moment really worth noting.
“The out-of-box experience is the first thing customers encounter when they purchase our products and it’s important that we get that right,” Kevin Marshall and Mark Weiser wrote in the blogpost announcing the packaging design. “Physical touchpoints, visual or material cues and structural elements are designed to lead the customer through a logical and seamless unboxing. With the Xbox Adaptive Controller, we knew we had to make the packaging accessible for gamers with limited mobility. That required us to re-think some things about how we package our products, including what type of moments would be most meaningful.”
“Packaging creates an emotional connection to the product and brand in that consumer space. Every package is a series of moments,” Marshall continues. “And every packaging moment has to be curated and designed.”
Similar to the designers behind the gamepad itself, Marshall and his team approached the Adaptive Controller packaging from a new perspective, maintaining gamers with disabilities at the forefront of their decisions.
The final packaging for the Xbox Adaptive Controller has a number of features that will actually make a massive difference for individuals that normally use their teeth, feet or appendages other than fingers to open boxes and play video games.
The major design element of the Xbox Adaptive Controller packaging that will stand out is its many loops—rings of plastic or ribbon placed strategically around the package at key access points, thus making the process of opening the packaging much easier.
Marshall said, “It was important for us to create an empowering unboxing experience for brand fans and gamers with limited mobility, to really show them we had considered them in our creative process, that their voice and their feedback had been heard. It was created for them, but also lives seamlessly within our existing portfolio, and creating no sense of otherness.”
The Adaptive Controller, which can be used with Xbox consoles and Windows 10 PCs lets people with disabilities plug in the assistive aids they already own to play games. This allows those with limited mobility to use their own buttons, joysticks and switches to mimic a standard controller, so they can play any video game.