Tree by Naked is the creation of Ryotaro Muramatsu, director of the design firm Naked Inc., which is reputed for its wonderfully elaborate digital mapping media work. The restaurant provides an entirely unique eating experience to its Japanese and western fusion cuisine by adding projection mapping, VR, sensors, lights, smoke, scents and music.
Tree by Naked first opened in July last year in front of Yoyogi Park in Tokyo as an experience-based art restaurant where customers can delight in Japan’s latest innovative technology and next-generation gastronomy.
In a multimedia extravaganza, the guests of Tree by Naked are going to be treated to three storeys of virtual reality, light shows, and musical compositions. As the guests transfer through the building, they follow the “Scenes of Life” storyline where a single tree grows from sprout to maturity. Each individual stage of the tree’s development is paired with one of the meal’s six courses. The restaurant is going to be open in the evening only, with two seatings per evening starting at 6 p.m. and 8:30 p.m. Per slot, the restaurant can entertain as many as eight guests.
The head chef of Hoff Restaurant and Bar, a Shibuya-based eatery known for its New York-meets-Tokyo fusion plates, has been enlisted to develop the meal’s opening five courses: two appetizers, a fish course, a meat course, and one “mystery” course. Dessert is an original treat developed by Paris’s renowned patisserie and chocolatier Hugo & Victor.
The six-course meal will cost 15,000 yen ($135) per person.