New Whimsical Matches of Book Covers with People from Librairie Mollat

The Librairie Mollat, the first independent bookstore in France, is continuing with their goal to match as many people with books as possible.

A couple of months ago we wrote about Librairie Mollat, the incredibly fun bookstore in Bordeaux, and their wonderfully clever photo series that with strategically posed customers who matched and completed the cover sleeve portraits on the books they sold.

Now the bookstore has close to 67k followers on Instagram who love the creative take on book promotion. Take a look at some of these amazing pictures.