Summertime smells like sunscreen, barbecues, and—starting June 20, 2018—postage stamps, in the U.S. at least. The U.S. Postal Service announced that it will issue its first-ever scratch-and-sniff stamps that will aim to evoke the sweet scent of summer. The 10 different stamp designs each feature a watercolor illustration of two different ice pops on a stick.
The new collection of stamps, dubbed “Frozen Treats,” feature playful watercolor illustrations of popsicles by artist Margaret Berg, each of which releases a scent when scratched. There will be one scent for all of the stamps and the secret smell will be unveiled when the Postal Service issues the stamps on June 20th.
“In recent years, frozen treats containing fresh fruit such as kiwi, watermelon, blueberries, oranges and strawberries have become more common. In addition, flavors such as chocolate, root beer and cola are also popular.”
The USPS said Americans love cool, refreshing ice pops on a hot summer day and listed several types of popular popsicles, such as those with fresh fruit and even the double-stick variety for sharing.