You might know Audemars Piguet with regard to their high-end timepieces, however right now they are branching out to the luxury travel segment. Guests can ski down the zigzagging roof of this hotel and onto the slopes of the Vallée de Joux in western Switzerland.
Developed by the Bjarke Ingels Group, BIG in short, the Audemars Piguet Hôtel des Horlogers will have 50 guest rooms. The 7,000-square-meter luxury hotel will stand next to another visitor attraction designed by BIG for the luxury watch brand – the spiralling Musée Atelier Audemars Piguet. Once built, it will also include two restaurants, a bar, a spa, and a conference center.
As part of the hotel’s design, five zigzagging volumes, which contain hotel rooms, traverse a gently sloping exterior path, leading directly to the museum as well as the region’s ski trails. “The terrain fluidly becomes the roof, inviting guests to descent on skis towards the slopes of Vallée de Joux,” said a statement from BIG.
“The hotel seamlessly rises from the surrounding landscape and gently unfolds onto the site,” says BIG. “Interweaving the building with the topography, the community and public sphere become instantly engaged.”
The Hôtel des Horlogers is currently under construction and due to be completed in 2020.