Lacoste Replaces Iconic Crocodile Logo With 10 Endangered Species

Lacoste has changed out its distinct crocodile logo for one of 10 endangered animal species on a series of limited edition polo shirts, meant to bring awareness of the worldwide state of biodiversity. Highlighted on the brand’s classic white polo, the exclusive edition collection—titled “Save Our Species”—marks a three-year partnership involving Lacoste and the International Union for Conservation of Nature (IUCN).

The unique Lacoste x Save Our Species polo shirts, which feature endangered animals including the Sumatran Tiger as well as the Anegada Rock Iguana instead of the famous crocodile, were introduced during the brand’s runway show at Paris Fashion Week.

“For the endangered species of this world, the crocodile abandons its ancestral place,” say Lacoste, who had previously never changed their green croc since its debut 85 years ago. The French company reached out to a design team by the name of M/M in order to reimagine their logo for 10 endangered species.

Every one of the 10 designs were manufactured in restricted quantities, equivalent to the remaining population size of each species in the wild. For instance, just 350 polos have been made boasting the Sumatran Tiger, whose primary threats are poaching and deforestation. The smallest batch—at just 30 pieces—features the California porpoise, who as a result of overfishing is probably the most endangered mammal species. Other species include the Burmese turtle, the northern weasel maki, the Java rhino, the eastern black crested gibbon, the kakapo, the California condor, the saola, and the Anegada iguana.

Each Save Our Species polo was retailed at $185, and the total collection of 1,775were sold out immediately. If you’d still like to contribute to the worthy cause, you can still donate via the Save Our Species website.