Unbanned: the Legend of AJ1 is a feature-length documentary that explores the history of the Air Jordan 1 and how it influenced a social an cultural revolution in sports, music, fashion, art, social behavior and sneakers.
Unbanned The Legend of AJ1 (Air Jordan 1) was written and directed by Dexton Deboree, co-founder of the award winning creative agency, Los York, a pioneer in the content revolution. Unbanned marks the feature debut and official launch of Los York Entertainment, which focuses on impactful long and short form entertainment with social impact and cultural significance.
The AJ1 is more than a shoe. It’s a symbol of a much greater meaning across genders, race, geography and time. Now more than ever, what this shoe represents, its impact on society and its role in really creating, defining and redefining a lot of our modern culture makes it a story that has to be told,” said Writer-Director Dexton Deboree.
Unbanned: The Legend of AJ1 explores the dynamic journey of the Air Jordan 1 from its unlikely beginnings to its role in disrupting long-established rules of the NBA, changing the game of basketball, birthing sneaker culture and influencing a social and cultural revolution. Highlighting icons from across the cultural spectrum – including Spike Lee, Anthony Anderson, Michael B. Jordan, DJ Khaled, Lena Waithe, Kenya Barris, Jason Sudeikis, NBA stars Carmelo Anthony and Russell Westbrook, hip-hop legend Chuck D, as well as rising stars Gizzle, Christian Combs, and Kid Ink, and many more – the film takes a raw and riveting look at a movement that so heavily shaped the culture in which we live.
Touted as telling the “true story of the original Air Jordan,” the film will be available exclusively through iTunes and premiere on July 13th, 2018.