Latest KitKat Is the World’s First Ruby Chocolate

Nestlé is gearing up to launch the world’s first Ruby chocolate, made from carefully-selected cacao beans called Ruby Cacao. The treat, which is the first new kind of chocolate in 80 years, is ultimately highlighted by its natural pink color that is achieved without any artificial coloring.

Nestlé Japan has been delighting its local customers for years, with all sorts of limited-edition Kit Kats raising the bar in the chocolate world time and time again. Teaming up with Swiss cacao processor Barry Callebaut, Nestlé also tapped chef Yasumasa Takagi for the recipe. Nestle struck a deal with Barry Callebaut, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that’s sour yet sweet.

Antoine de Saint-Affrique, the CEO of Barry Callebaut, released this statement ahead of the new release: “I am very pleased that our innovative breakthrough ruby chocolate has come to life so quickly through our partnership with Nestle and the pioneering Kit Kat brand in Japan. Nestle was very quick in spotting the trend and in introducing a ruby chocolate version of Kit Kat, which will entice consumers across Asia and beyond.”

Yasumasa Takagi, the Japanese patissier behind Kit Kat’s innovative limited-edition releases, was at the helm for this creation as well, saying: “I have created an especially simple Kit Kat that allows you to enjoy the characteristic fruity fragrance and subtle acidity of ruby cacao to the fullest. Enjoy wonderful flavours that have never been experienced before.”

The new “Ruby Sublime Kit Kat” is now ready to be released, with a limited quantity of 5,000 bars available online and at Japan’s Kit Kat Chocolatory boutique stores from 19 January. Each single bar will be sold for 400 yen (US$3.60).