The new Lamborghini Urus: The world’s first Super Sport Utility Vehicle

To satisfy the demands of the modern consumer, Lamborghini has announced the Urus, an SUV with sports car guts. Packed with a twin-turbo V8 capable of producing 650 horsepower along with what Lamborghini claims is the best power-to-weight ratio for an SUV on the market

The stunning vehicle touts a tight, aerodynamic body and plenty of action under the hood. Ready for virtually any terrain, the Urus can go from 0-100 km/h in 3.6 seconds and reach a top speed of 305 km/h.

The engine is a 4.0 liter V8 twin-turbo with 650 hp and 850 nm of torque. The four-wheel drive system is equipped with active torque vectoring and four-wheel steering. For safety, there’s adaptive air suspension and active roll stabilization.

The SUV offers up to six different driving modes. The Tamburo driving mode selector on the center console controls all dynamic vehicle systems and allows the selection of driving dynamics according to surface conditions or drivers’ preference, via STRADA, SPORT and CORSA as well the additional NEVE (snow) mode. As an option, two further off-road settings are offered: TERRA (off-road) and SABBIA (sand).

“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer. “The Urus fits perfectly within the Lamborghini family as a high performance car. It is the culmination of intensive development and passionate skill to create a new breed of bull: a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers.”

It will hit dealerships in 2018 at a price of approx. $200,000 and a plug-in hybrid model is expected to arrive by 2020. At the beginning of last month, Lamborghini also unveiled the Terzo Millennio.