Polaroid is back. Ten years after Polaroid stopped making instant film cameras, and nine years after it stopped making the film those cameras use, the Polaroid instant camera is back.
Thanks to the Impossible Project who acquired the Polaroid brand and their licensing business, the initiators released the first retro instant camera with Polaroid branding, the OneStep 2. Polaroid has launched Polaroid Originals, a new brand dedicated to analog instant photos. Along with the new brand comes a new OneStep 2 camera and the debut of a new film type called i-Type.
The OneStep 2 blends classic design with contemporary style. It is inspired by Polaroid’s original OneStep, but updated to create a simple, easy-to-use instant camera that works straight out of the box. It’s got a high quality lens and a powerful flash to give you great photos every time, and its long-lasting USB rechargeable battery means you’ll always be ready to shoot, whether you’re on a brief excursion or a journey round the world.
“Every time you press the shutter thousands of chemical reactions ignite to create one real, unpolished, completely unique image,” Polaroid Originals writes. “That’s the beauty of Polaroid.”
And the sweeten the deal, Polaroid has launched a new film called i-Type. Coming in color, black and white, as well as special edition flavors, the “i” in i-Type film stands for “incredible.” The company promises that it offers the “dreamy aesthetic” that Polaroid is known for. The battery-free film costs $15.99 for a pack, which contains 8 pictures. But don’t worry, the OneStep 2 works with both 600 film and i-Type, leaving you to choose the aesthetic you prefer.
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