Gucci and Milan’s Bocconi University Open Research Lab

Gucci has announced that it will be working alongside one of Milan’s most prestigious schools, Bocconi University on a brand new project called “Research Lab”. The three year long project explore how luxury brands can successfully expand throughout the 21st century, by working with professors of the University.

The topics will include a start-up mentality, employee empowerment and risk-taking and how they relate to performance and growth in the industry. Each year, a report will be published outlining the results of the research, and in relation to a specific theme.

Four Bocconi professors, supervised by the laboratory director, will teach on the ways businesses can transform themselves to become more digitally fluent. “It’s a research project on the digital transformation of business, with a particular focus on the luxury industry,” said a spokesman for the faculty.

“[The initiative] is designed to reveal important insights that large and small companies can learn from,” said Marco Bizzarri, president and chief executive of Gucci, in a statement. “More than ever before, a company’s culture can be the differentiating factor in terms of competitive advantage.”

“The aim [is] to identify and study the core trends that are defining the way in which organisations are evolving in the 21st century, with a special focus on the luxury industry,” added Gianmario Verona, rector of Bocconi University.

Founded in 1902, the Milan-based private university is renowned for its research facilities and MBE programmes. This new partnership is part of an ongoing relationship between the institution and the luxury house: Gucci finds new talent annually through the university’s Luxury Talent and Corporate Associate programmes, both of which place students in internship positions within Gucci.