Italian graphic designer Andrea Antoni searches the world for Pantone colors, reminding us to embrace the colorful nature of our surroundings. There’s something about Pantone’s matching system that’s just so satisfying. Italian artist Andrea Antoni recognized this, and took it to an entirely new level. Matching his surroundings to Pantone swatches, the graphic designer pulls perfect color palettes from everything from architecture to nature.
In each Pantone landscape study, the artist holds up a page from a Pantone fan deck. Set against a real-life backdrop of buildings or a scene of nature, the colors on the swatch set are clearly represented in the background. These color decks illustrate how Andrea sees the world. While undeniably beautiful, the collection of tonal studies is much more than picture-perfect color pairings for Antoni. Each photograph is also intended to evoke the artist’s emotional response or attachment to the selected scene.
“As a graphic designer, I’ve always loved the Pantone fan decks, although more for their joyfulness and color than for their intended purpose,” says Antoni. “So it happened one day that I took a particularly colorful picture and tried to combine it with the related Pantone color. Initially, I would publish the occasional picture once in awhile, but now about one third of my published photos are produced this way.”
This focus on memory has also influenced his artistic approach to the craft, as he often edits the images in order to both achieve his desired aesthetics and to metaphorically represent the power of impression. “While it is definitely these same places in the pictures, it is also not them; colors have changed, buildings are cut out and presented in different ways. The result is a world that is unreal from one point of view, but extremely true from another. That’s the place of memory; real and recreated at the same time.”