Hong Kong based design studio, XEX, presents “Prismverse”, an interactive diamond-themed installation in Shanghai. Retailers who decide to invest in extraordinary design to reel customers in should be rewarded.
Artist Chris Cheung, known as honhim, and his team, XEX, created a jaw-dropping, immersive installation. The trippy, audio/visual experience was designed for skincare brand Dr.Jart+ to delight your senses as you enter and walk through the structure that’s outfitted with walls of tessellated mirrors.
The immersive installation is inspired by light rays traveling through a diamond. With a 10 meter-long LED floor and the complex geometrical tessellated mirror wall, the highly illuminated interior becomes a metaphor for the instant tone-up effect of the skin product, with the products themselves being positioned in the very centre of the space on asymmetric plinths.
“The audience will be immersed in splendors of our mother nature, ranging from the galaxy and distant stars, rare gemstones, glistens of flowing water and refracted light beams”, explains the design team. “These resemble the brightening, moisturizing, protective and vitalizing effects of the product once applied on skin.”