Pantone Announces New Shade of Purple in Honor of Prince

Prince’s legacy continues to live on — and now, the Purple One is being memorialized with a custom Pantone color. The Pantone Color Institute has announced that they’ve partnered with Prince’s estate to create a new standardized color to pay tribute to the late artist. Naturally, the color is a purple hue and it’s been dubbed “Love Symbol #2″.

The color was inspired by the shade of his custom-made Yamaha purple piano. That piano was supposed to accompany him on tour before he passed away. Purple became Prince’s signature color thanks to 1984’s Purple Rain. He gained the nickname “Purple One” and won a Best Original Score Oscar for the film, in addition to winning seven Grammy Awards in his lifetime. In 2004, Prince was inducted into the Rock and Roll Hall of Fame.
“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, entertainment adviser to Prince’s Estate.

Prince changed his name in 1993 to the unpronounceable symbol, which was eventually copyrighted as “Love Symbol #2.” The graphic was featured on Prince’s 1992 Love Symbol Album before the name swap. Going forward, the new “Love Symbol #2″ color will be used in all Prince-related material put out by his estate. It’s not the first time Pantone has created a custom color for a person. Color-sophisticates like Jay-Z (Jay Z Blue), real estate company CEO Sherry Chris (Sherry Chris Pink – SC 2011), and the late British fashion designer Richard Nicoll (Nicoll Blue) all have Pantone-formulated colors in their name.

The purple graphics on Prince’s official website, and on the website of his mythic creative sanctuary Paisley Park, have already been adjusted to Love Symbol #2.