The Louis Vuitton – Tambour Horizon Smartwatch

Louis Vuitton is the latest luxury brand to jump on the wearable tech bandwagon with the launch of its first smartwatch: the Tambour Horizon, a drum-shaped device that’s part of Vuitton’s Tambour collection and runs on Google’s Android operating system.

There will be three different case styles (black, graphite and monogram), 60 interchangeable straps (30 for men and 30 for women) and a whole bevy of digital faces with Louis Vuitton’s signature patterns. All of this is displayed on a 1.2-inch 390 x 390 AMOLED touchscreen display inside sapphire glass. The watch is water-resistant to 30 meters and is able to last for 22 hours on each charge.

The Horizon works with the Google Android operating system, making Louis Vuitton the latest in a string of luxury companies trying to compete with Apple in the smartwatch arena. LVMH-owned Tag Heuer released its own $1500 smartwatch in 2015, and Michael Kors debuted its smartwatch in September 2016. But Louis Vuitton is tailoring its watch to its jet-setting customer, coming complete with the brand’s “City Guides” that can notify the wearer of nearby attractions, and “My Flight,” an exclusive app to keep travelers abreast of their flight information. The watch also features complete flexibility between Chinese and Western apps, a first for the market.

The Horizon will become Louis Vuitton’s entry-level timepiece, with prices starting at £1,950 ($2,511) for the case and £235 ($303) for a strap.