In an attempt to class-up its image and globalize its brand, Hainan Airlines unveiled its new and rather chic uniforms during Paris Couture Week. The airline has just elevated their dress code to new heights by providing their crew members with stylish haute couture uniforms that seem to be taken straight out of a fashion magazine cover. The uniforms that were showcased combine elements of classical, time-honored Oriental aesthetics and the silhouette of a modern Western suit, infusing new vigor and fashion into the attire.
These glamorous uniforms were all designed by Laurence Xu, a Chinese designer well known for his talent at blending eastern and western styles. Repurposing the alluring look of the Cheongsam, a stylish traditional Chinese dress for women usually worn on more formal occasions, the uniforms feature a collar overlaid with a pattern of auspicious clouds and a lower hem with a pattern alternating sea and mountains which contrasts with the collar’s clouds and sky, drawing a comparison between a Hainan aircraft that has just taken off, and the roc, a mythical bird denoting strength, as it lifts into flight. The Western-style draping incorporates popular international fashion elements alongside a sense of high-quality professionalism.
“During the design process, Hainan Airlines and Laurence Xu met and talked frequently, going through more than 1,000 design blueprints and trying out more than one hundred samples of garments and accessories,” according to a statement from the airline. The entire design process took over two years.
Driven by Hainan Airlines’ strategic vision of becoming one of the world’s most prominent carriers, two years ago, the airline opened a discussion with Laurence Xu that led ultimately to the creation of the new uniforms.