DJI Launches Spark, The Easy And Fun Camera Drone For Everyone

DJI, the world’s biggest drone company, has a tiny new drone called the Spark. The drone is ascending to the skies, and it’s the smallest, easiest-to-use quadcopter the Chinese company has ever created.

DJI, the world’s leader in civilian drones and aerial imaging technology, launched Spark, an easy-to-use, fun-to-fly mini camera drone that lifts off from the palm of your hand to capture and share the special moments in your life on the go. Unlike DJI’s other drones, which are solely piloted via a smartphone or a separate controller, the Spark can use gesture recognition, meaning it moves in the direction you wave your hand, making it very easy to position in front of you. More complex maneuvers, automated flight paths and the like have to be controlled from your phone and/or the Spark remote controller.

“Controlling a camera drone with hand movements alone is a major step towards making aerial technology an intuitive part of everyone’s daily life, from work and adventure to moments with friends and family,” said Paul Pan, Senior Product Manager at DJI. “Spark’s revolutionary new interface lets you effortlessly extend your point of view to the air, making it easier than ever to capture and share the world from new perspectives.”

Four QuickShots are available: Rocket, sending Spark straight up into the air with the camera pointed down; Dronie, flying up and away from your subject; Circle, rotating around the subject; and Helix, spiraling away from a subject as it flies upward. For each QuickShot, Spark will automatically create a 10-second video from your flight that is ready to share on social media, where everyone can see your special moments.

Once you’re in the air and doing all of these fancy maneuvers, you’ll be capturing it all using a 1/2.3-inch CMOS sensor capable of 12MP photos and 1080p video, attached to a 2-axis gimbal. And all of this functionality is packed into a drone that is just 300 grams light. Like other consumer drones, the Spark has a short flight time. It only flies for 16 minutes before needing to swap batteries or be recharged.

Spark is already up on the DJI store, where you can pre-order it at $500 for the aircraft, a battery, a USB charger and three pairs of propellers, or $700 for the aircraft, two batteries, four pairs of propellers, a remote controller, propeller guards, a charging hub, a shoulder bag and all necessary cables.

The drone is available in 5 colors – Alpine White, Sky Blue, Meadow Green, Lava Red, and Sunrise Yellow – and DJI expects it to start shipping mid-June.