Luxury brands often dip their gilded toes into the market of everyday object – usually with a high fashion twist and a price tag to match. The French fashion house Chanel is under fire over its latest luxury accessory: a “wood & resin” boomerang, priced at a whopping $1,325. And the brand isn’t being called out only for the unconventionality of the ultra-expensive item but also for appropriating the culture of indigenous people in Australia.
Chanel is currently embattled in controversy over its wood-and-resin boomerang, which initially released in 2013. The boomerang is as elegant as you would expect. It’s crafted from wood, with a dark black resin coating, with the iconic Chanel logo right at the center. The tool is widely used for sports today, but many years ago, it was utilized for fighting and hunting by the Australian Aborigines who presumably invented the object.
The quarrel began this past Monday when makeup artist Jeffree Star posted a photo of the product along with the caption “Having so much fun with my new @Chanel boomerang.” Critics argue that Chanel, in creating the boomerang, appropriated the culture of Indigenous Australians, one of the poorest demographics in Australia.
In regards to the attacks, Chanel recently responded in a statement, “Chanel is extremely committed to respecting all cultures, and regrets that some may have felt offended.” The boomerang is currently listed on Chanel’s official website.