Apple is Releasing a Red iPhone 7

Apple is introducing a new color option for its iPhone 7 lineup today. Available this Friday, new (Product)Red versions of the iPhone 7 and iPhone 7 Plus represent an entirely new color for Apple’s iPhone lineup, joining jet black, black, silver, gold, and rose gold. And the color just looks absolutely gorgeous.

The new (Product)Red iPhone 7 marks the latest in Apple’s longstanding 10-year partnership with (Red), which supports HIV/AIDS programs that provide counseling, testing, and medicine that prevent the transmission of HIV from a mother to her unborn child.

“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (Product)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands,” says Apple CEO Tim Cook.

Apple has raised over $130 million to date through the sale of (Red) products.

The red Iphone 7 will be available in capacities of 128 and 256 gigabytes, starting at $749 for the 4.7-inch iPhone 7, and $869 for the 5.5-inch iPhone 7 Plus. While the back of the handset is red, the Apple logo on the back remains silver.

The special edition (Product)Red iPhone 7 will be available to order at 8:01 a.m. Pacific this Friday, March 24.